The next two years will bring decades of change and digital advancement in travel and tourism.

To survive, brands need to think in radically different ways about operations, marketing, and product development. We’re here to help.

Tourism Entrepreneur sitting with laptop

who we are + who we've helped

who we are + who we've helped

Bonfire is a creative digital consultancy specialising in market entry and capacity building in developing destinations.

We work with private and public sector industry stakeholders - from independent tour operators to tourism boards and associations. We’ve completed projects for CBI Netherlands, ITC, GIZ, and Import Promotion Desk.

  • “The training was wonderful, rewarding, and built the capacity of the public and private sector and tourism practitioners in Liberia. It helped us to develop our own digital marketing content.”

    — Juanita Yiah, Director of Tourism, Liberia

  • “I worked with Peter on a capacity building assignment for tour consultants in Uganda. I found him extremely professional, technically proficient and down to earth. His knowledge of tourism digital marketing was excellent."

    — Dr. Celestine Katongole, Celes International

  • "I'd highly recommend working with Peter. He is hard-working, focused and strategic. He is also a kindred adventurous spirit. “

    — Charlotte Beauvoisin, award-winning travel journalist and blogger

  • “Peter is an out and out professional in social media and digital marketing. He is an oasis of knowledge and an extremely capable person. He comes highly recommended and adds value to all the work he does.”

    — Rajesh Tamang, CEO, Responsible Adventures

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