Build Your Digital Capacity with practical workshops and training sessions.

Leveraging Video for B2B Sales and Marketing

We’ll dive into the world of raw, on-demand video content as a tool for more personalised and targeted B2B sales and marketing.

  • Personalise your sales in a virtual world. Learn how to use the latest video recording and sharing tools to create highly personal video content, without breaking the bank.

  • Recommended for Inbound Tour Operators with a B2B Market Focus

AI Fundamentals for Tourism SMEs

We’ll dive into the world of raw, on-demand video content as a tool for more personalised and targeted B2B sales and marketing.

  • Personalise your sales in a virtual world. Learn how to use the latest video recording and sharing tools to create highly personal video content, without breaking the bank.

  • Recommended for Inbound Tour Operators with a B2B Market Focus

Remote & Hybrid

Our industry is evolving rapidly, with virtual training and collaboration quickly becoming the norm. We have consulted over a hundred tourism brands across time zones and continents. Speak to us about going remote.

  • As a training component of a regional tourism development project for EAC (East Africa Community), we were hired to facilitate a series of virtual workshops for tourism stakeholders in EAC Countries. The training had a specific focus on regional tourism promotion and digital campaigns, investigating global examples and benchmarks.

  • Tourism Trade: Remote digital marketing training through webinars and individual virtual coaching, on topics including website strategy, social media (B2B and B2C), SEO, virtual experiences and Crowdfunding in light of COVID-19.

  • Tourism Trade: Virtual Digital Marketing Workshop with private and public sector tourism stakeholders Liberia. Topics covered include website strategy, social media marketing, and search engine optimisation. This was a hybrid virtual event with the majority of participants gathered in a meeting room in Monrovia and the remaining participants joining over Zoom.

  • Buddhist Circuit Tourist Route: Corporate identity design and website development for the Buddhist Circuit Tourist Route.

Speaking, events and writing

We’ve shared expertise and contributed our views through numerous industry platforms, from events, to podcasts and publications.

  • We contributed to CBI’s Market Information on How to be a successful tourism business online. This included a panelist role in a series of webinars to promote the content.

  • We co-facilitated a Digital Marketing masterclass at Word Travel Market Africa. The session offered a practical approach to market segmentation for digital campaigns and setting up advertising funnels. Peter was joined by Lizanne du Plessis from Eco Africa Digital.

  • We hosted two virtual classes as part of Africa Travel Week’s online event in 2020 and 2021. The sessions covered websites as marketing channels for tourism brands and preparing for market recovery (amidst 2020 pandemic)

  • We wrote the digital marketing chapter on the Sustainable Tourism Handbook - South Africa Addition. The chapter included practical advice on storytelling through digital channels, and how to differentiate a tourism brand online, as part of a broader sustainable business strategy.